the SCAN foundation

branding | illustration | advertising

The SCAN Foundation recognized caregivers with its Rose Parade float, Hope’s Heroes: Honoring Caregivers of All Generations. Caregivers are depicted as knights, the heroes of our story, protecting the home — or castle — of their loved one.

The expansive media campaign included digital and print ads, social media shareable content, and handout PDFs about each caregiver, combining The SCAN Foundation branding with its own unique Rose Parade imagery.